Tips on Marketing a City Centre Office
Leasing or selling a city centre office requires a strategic marketing approach to attract potential buyers and highlight the unique features and benefits of the property. Here are some marketing tips for leasing/selling a city centre office:
Create a Unique Offer: Making an office stand out in a crowded market is key. Build a brand and narrative that shows a unique offer. Concentrate on the building’s key features and what the occupier needs are.
Highlight Location Benefits: Emphasise the benefits of the office’s city centre location, such as easy access to public transportation, proximity to amenities, restaurants, shops, and cultural attractions. Highlighting these features can appeal to occupiers looking for convenience and a vibrant work environment.
Create Compelling Listing Material: Developing compelling material that highlights the key selling points of the office, such as its size, layout, features, and any recent upgrades or renovations. Use descriptive language to paint a picture of the office space and its potential for buyers.
Targeted Online Marketing: Utilise online marketing channels to reach potential buyers, including listing the property on commercial real estate websites, social media platforms, and email marketing campaigns. Target your marketing efforts to reach professionals and businesses looking for office space in the city centre.
Host Events and Tours: Organise events and tours to allow potential occupiers/buyers to visit the office space in person. Provide guided tours, and be prepared to answer any questions about the property, location, and amenities. Hosting events can create a sense of urgency and excitement among potential buyers.
Network with Commercial Real Estate Professionals: Build relationships with commercial real estate agents and brokers who specialise in city centre properties. They can help promote your listing to their network of clients and potential occupiers/buyers, increasing exposure and interest in the property.
Offer Incentives or Flexible Terms: Consider offering incentives or flexible terms to attract potential occupiers/buyers, such as financing, leaseback options, tenant improvement allowances, rent-free periods or a stepped rental. Providing flexible terms can make your listing more attractive and help facilitate a faster sale.
Highlight Potential for Customisation or Expansion: If the office space has potential for customisation or expansion, highlight these opportunities in your marketing efforts. Buyers may be attracted to the possibility of customising the space to meet their specific needs or expanding their operations in the future.
Provide Comprehensive Property Information: Ensure that all relevant information about the property, including floor plans, building specifications, rating information, services etc is readily available to potential occupiers/buyers. Transparency and accessibility can help build trust and confidence in the listing.
Follow Up and Stay Engaged: Stay engaged with potential occupiers/buyers throughout the disposal process, providing timely responses to enquiries and addressing any concerns or questions they may have. Following up with interested parties can help keep the momentum going and increase the likelihood of a successful disposal.
